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Clarks Affiliate Program - Terms, Conditions & Policies


First off thank you for being a part of the Clarks program, and for your continued support. We are writing to inform you of our search and coupon policies that have been in place since you joined our program. It has come to our attention that some publishers may not be aware of the terms in our agreement, and as a result may be breaking some of the rules.

It is important to note that affiliates may only use coupons and promotional codes that are provided exclusively through the affiliate program. Affiliates are not permitted to bid on Clarks’ trademarks or any variation of Clarks’ trademarks. Affiliates may not use Clarks’ trademarks or any variation of Clarks’ trademarks in search ad display URLs. Nor are affiliates permitted to use misleading domain names that contain Clarks’ trademarks or variations of Clarks’ trademarks.

We will be conducting frequent checks to make sure that all affiliates are in accordance with the policies that have been laid out. While we’ve only highlighted some of the policies that are not being upheld, we highly encourage you to become compliant with all of the policies listed in our program terms. A detailed look at our rules and policies can be found here for your convenience, and they are attached as well.

With that said, we believe that consequences for breaking said policies are as follows:

  • Strike 1 - warning
  • Strike 2 - final warning
  • Strike 3 - a 2% commission decrease until 1 month of complete compliance has been maintained, at which the percentage will be restored.
  • Strike 4 – possible expulsion from our program

Upholding these policies ensures that the affiliate program can continue to provide benefit without compromising other marketing efforts at Clarks. Again, we thank you for your continued support of the Clarks program and compliance with our program terms. Feel free to contact Benny Wong, eCommerce Affiliate Associate Manager, at [email protected] or you can call 781-966-5402.


Thank you for your cooperation.


Actions

  • Clarks Purchase - Customer must complete an online purchase within our shopping cart.
  • Clarks – Affiliate Program Terms, Conditions & Policies 1 day referral period
  • Unlimited referrals
  • 60 day lifecycle
  • Cross Device tracking enabled

Policies


Search Campaign

  • Protected SEM Bidding Keywords - Affiliates are not permitted to bid on Clarks’ trademarks or any variation of Clarks’ trademarks. Clarks’ trademarks include, but are not limited to: Clarks, ClarksUSA.com, Bostonian, BostonianShoe.com, Indigo, Privo, Originals, Unstructured, WAVEWALK, Clarks Artisan, and Soul Of Africa.
  • Negative Matching for Protected Keywords is required.
  • Prohibited SEM Display URL Content - Affiliates may not use Clarks’ trademarks or any variation of Clarks’ trademarks in search ad display URLs.
  • Prohibited SEM Ad Copy Content - Affiliates may not use Clarks’ trademarks or any variation of Clarks’ trademarks in search ad headlines, description lines 1 or 2.
  • Direct linking (Use of Display URL) is prohibited.

Special Instructions for Search Marketing Publishers - Affiliates may not bid on Clarks’ trademarks or any variation of Clark’s trademarks in combination with discount terms for search campaigns. These terms include, but are not limited to, coupon, code, coupon code, promotion code, promo, discount, discount code, sale, and/or clearance.

Website

Prohibited Web Site Domain Keywords - Affiliates are not permitted to use misleading domain names that contain Clarks’ trademarks or variations of Clarks’ trademarks i.e. affiliate123clarks.com, clarksaffiliateshoes.com, or clarkes.com. The Clarks’ trademark and variations on the Clarks’ trademark may appear in the URL after the domain name in the area commonly referred to as the path, subfolder, or page (i.e. https://www.affiliateshoes.com/clarks/boots).

Use of Logos and Trademarks in Web sites - Affiliates may only use logos provided by the Clarks affiliate team. The logo should not be altered in any way; this includes but is not limited to: gradients, inclusion in shapes, changing proportions, setting at an angle, or using drop shadows and/or reflections.


Additional Promotional Methods

Software - Allowed - at the discretion of the Clarks affiliate team. Affirmative click toolbars only. Coupons and Promotional Codes - Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program.